The drinks market is huge, and the competition is fierce. For beverage enterprises, in order to win customers need to constantly innovate in product varieties, at the same time in the beverage bottle packaging is also constantly creative. The author believes that the future trend of beverage bottle packaging will be personalized, customized direction of development.
Let's take a look at Coca-Cola as the world's largest beverage enterprise, these years in the beverage bottle packaging to cater to and improve, to adapt to the new changes in the market. Through the introduction of personalized beverage bottle outer packaging, the nickname bottle was launched in 2013, and this year it launched a customizable line bottle. Personalization is a big label on the future post-90s and post-00s consumer mainstay. Personalization of beverage bottle packaging clearly puts these consumer initiatives in its own hands. Now, many beverage manufacturers still mainly stay in the launch of new products at the beginning of racking their brains in the beverage bottle design on the new brilliant. But Coke's approach to making bottles stand out, catching consumers' attention and catering to their personalities, is clearly a more sophisticated one.